Mentalmodel Design & Engineering.
Designing and implementing the cognitive worlds of people
Genta G.
I'm drawn to where technology meets culture: speculative fiction and human-computer interaction, people themselves and the things they make, and where all of it is heading.
I design from people's mental models, and I build what I design.
- Cyber Interface Lab — M2, Graduate School of Interdisciplinary Information Studies, The University of Tokyo (Kuzuoka, Tanikawa & Narumi Lab)
- @UT_virtual — The University of Tokyo Virtual Reality Club
Works
52 projects
Featured Works Selected work
The You You Are — a payphone to your self in another world
WIRED CREATIVE HACK AWARD 2025 — Young Creator Award +4 moreA payphone where "you, in another world" talks to you in your own voice, using voice cloning and generative AI. I led the experience design, technology choices and overall direction. Shown at the University of Tokyo exhibition 2025 "Beginning".
Bubble-UI: A Fatigue-Reducing and User-Friendly Spatial UI System Using a Soap Bubble Metaphor
ACM CHI 2025 Late-Breaking Work (acceptance rate 32.83%)A poster at CHI on Bubble-UI — using soap bubbles as the UI metaphor in XR to reduce fatigue and speed up input.
Keita Watanabe Lab exhibition "Toward Ultra-Light Industry"
For the lab's exhibition built around a talk event, I led the overall planning, spatial design and creative direction.
UT-virtual club magazine "Mehou" vol. 2
The club's fourth magazine. Members' own discoveries from their activities, in forms ranging from essays to fiction.
Watanabe Lab Open Campus 2024
Planned, ran, directed and laid out the lab's exhibit at Meiji University's open campus.
WIRED Vol.53 — research and some of the writing
Research and part of the text for the "Spatial computing is everywhere" pages of the Spatial Computing issue.
"Momotaro's Job Hunt, Class of '64" — an SF prototyping app
Theme: job hunting in 2064. An interactive web app for speculative-fiction prototyping together with AI.
Bubble-UI: A Spatial UI System Using a Soap Bubble Metaphor
Interaction 2024 — Interactive Presentation Award (audience vote)Research on soap bubbles as a UI metaphor. A UI system that makes use of what the digital world allows beyond physics, while keeping operations easy for users to predict.
UT-virtual club magazine "Mehou"
Made as part of the newly founded Media Expression Group. Members' own discoveries from their activities, in forms ranging from essays to fiction.
UT-virtual club magazine "meta space"
A club magazine on the theme of the "metaverse", distributed at the Komaba Festival. I oversaw everything from the editorial direction to the page design.
"Flow" — shown at Tokyo Polytechnic University's exhibition "Utsuru"
An interactive VR piece where you shape space-enveloping effects with hand tracking. Exhibited for a week at Tokyo Polytechnic University.
"MindLink"
Imagining a product Google might release in 2035 — a service that reads brainwaves and puts them into words with an LLM.
The Cable Puller
From the unconscious habit of keeping a cable on the desk so it doesn't slip to the floor ("Without Thought"), I imagined a statue-like weight that holds the cable as if in a tug of war.
"Release Tension" Resistance and click feel from a button press
A demo that creates pseudo-haptics with a button. Pressing stops partway; releasing makes it snap through — recreating a click.
UT-virtual new logo (rebranding)
Five years after its founding, the club had changed in direction and membership; the rebrand keeps the culture that has been handed down while reflecting that change.
UT-virtual recruitment signboard
Web service for cafeteria signage
A group project: a service for the menu signage used in a university cafeteria. I handled planning, team management, introducing Git, visual design and CSS.
UT-virtual business card 2022
Proposed and made a redesign of the club's existing card, for better legibility and a design suited to its purpose.
"Body as a Prototype"
A video prototype of a system that measures objects with hand tracking, calculating from the hand's pre-measured size.
"Sci-fi Cityscapes"
A short film that picks out the science-fiction details scattered across a real city.
Shinjuku illusion 3D billboard vol. 2
The second illusion 3D ad — 3D from one viewpoint — for the giant screen famous for the "Shinjuku cat". This time a team split the roles; I did the 3DCG.
Self-driving disinfectant sprayer "Shodoku-kun"
A rover steered with a smartphone's gyroscope, with live camera view and a disinfectant spray. I handled the system architecture, UI design and the code relaying the camera feed.
Shinjuku illusion 3D billboard vol. 1
An illusion 3D ad — 3D from one viewpoint — for the giant screen famous for the "Shinjuku cat". I did everything through to the final delivery myself.
Mateba 2006M Revolver FANART (for Realtime)
A real-time 3D model based on the Mateba 2006M, modelled in Blender and textured in Substance Painter. 2,840 polygons, 2K textures
Other Works More work
2025.11.14The University of Tokyo Graduation Exhibition 2025 — Venue Team
2023.12.23 – 12.24National Student VR Hackathon
2023.11.28VR TRPG "Norito for the Silence" — AI-generated imagery
2023.10.21 – 10.22National Student VR Club Activity Report Meeting
2023.10.20The Near Future of HMDs, Seen Through Maximising Reality — RealityCamp2023
2023.10.01Takujōron V
2023.09.26UT-virtual business card generator
- 2023.05.20
Automatic payroll system
2023.04.10UT-virtual recruitment flyer
2023.04.01UT-virtual website 2023
2023.04.01UT-virtual Notion
2023.03.01Using the Ultimatum Game to Simplify Training and Evaluating the Proteus Effect — Interaction 2023
2023.03.01Analysing the Characteristics of TeleStick Footage and Proposing Content Techniques — Interaction 2023
2023.02.07Scrapbox custom CSS
2023.01.09Video Sequencer
2022.09.22TeleStick: Video Recording and Playing System Optimized for Tactile Interaction using a Stick - VRST2022
2022.09.12TeleStick: a camera accessory that records touch with video, and a playback method — VRSJ2022
2022.09.12An Interaction Technique That Makes Things "Someone Else's Problem" Through Pressing a Button Together — VRSJ2022
2022.08.03Recreating macOS's virtual-desktop gesture
2022.08.01 – 2023.06.01Dyschronia: Chronos Alternate — support game designer
2022.05.17Recreating the Nothing X app UI in Figma
2022.04.13"Eternal Beginner"
2021.11.26 – 2022.04.12GJSSC interview video
2021.11.08Recreating a ventilation-fan controller UI
2021.09.17Robot vacuum simulator
2021.08.06"Throughout Window"
2018.06.19Mach Shinsho
2016.09.01"Behind the World"
No work matches this tag.
Skills
Across 52 projects
Tech Stacks
Blender · Photoshop · DB設計 · GitHub · デジタル一眼 (SIGMA fp) · Google App Script · Processing · CSS
Substance Painter · WordPress · OpenXR · Leap Motion · コンデンサマイク · Audacity · InDesign · Unity · Illustrator
18 more
Next.js · SQLite3 · VFX Graph · Figma · midjourney
Prural Eyes · ビデオライト · ChatGPT · Affinity Designer · Affinity Publisher · Android · Arduino · Raspberry Pi · HSP · Javascript · HTML · PHP · visionOS
Career
Education
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Tokyo City University Junior & Senior High School
2015 – 2021Multimedia Research Club 2015 – 2021
- A club for making things with computers; I was in the programming group.
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Meiji University, School of Interdisciplinary Mathematical Sciences, Department of Frontier Media Science
2021 – 2025Keita Watanabe Lab — Interaction Design Laboratory 2022.4 – 2025.3
- An interaction design lab. Research on XR user interfaces, the haptic VR device "TeleStick", and the sense of agency.
Related workBubble-UI: A Spatial UI System Using a Soap Bubble Metaphor
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The University of Tokyo, Graduate School of Interdisciplinary Information Studies, Emerging Design and Informatics Course
2025 – presentKuzuoka, Narumi & Tanikawa Lab — Cyber Interface Lab 2025.4 – present
- A lab working on VR, cognition and communication. Research on LLM-mediated communication within groups and behaviour change.
Internship
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MyDearest Inc.VR game studio
2022.8 – 2023.111 yr 4 moEleven months as a support game designer on the VR adventure game "Dyschronia: Chronos Alternate", then five months as a server-side engineer on the VR battle game "BlazenBraze".
Support game designer 2022.8 – 2023.6
- Implementation in Unity, placing some of the background characters, choosing voices, and debugging.
Related workDyschronia: Chronos Alternate — support game designer
Server-side engineer 2023.7 – 2023.11
- From API definitions to database design for a distributed DB, developing with Docker and Go.
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WIRED Japan, editorial team (Condé Nast Japan)Technology media
Current2024.4 – presentResearch and some of the writing for the Spatial Computing issue, social media content, event support and office work.
Editorial assistant 2024.4 – 7月
- Research and some of the writing for the Spatial Computing issue, plus office work.
Related workWIRED Vol.53 — research and writing
Editorial assistant 2024.7 – present
- Event support and content for social media.
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Trash Lens Inc.Environmental start-up
Current2024.6 – presentProduct development for "Trash Lens", an app that tells you how to sort any piece of rubbish in three seconds from a photo. As a core member: UX design, app development, LLM-based automation and promotion planning.
Software engineer 2024.6 – present
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BASSDRUM inc.Technical direction
Current2025.2 – presentA technical direction company that understands both "creative" and "technology" and works between them. Technology research and building in-house productivity software.
Part-time 2025.2 – present
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Mogura Inc. (Mogura NEXT)Development arm of a VR media company
2025.11 – 2026.1"Mogura NEXT" is a development service specialising in AR, VR and VTubers. 3D modelling for business services.
3D modelling (part-time) 2025.11 – 2026.1
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TENT's TEMPODesign store
Current2025.11 – presentThe store of TENT, a product design studio.
Shop staff 2026.5 – present
Circle
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UT-virtual — The University of Tokyo VR ClubIntercollegiate VR club at the University of Tokyo
Current2021 – presentAn intercollegiate virtual reality club at the University of Tokyo with over 100 students from across Japan. As vice president in 2023, I worked on restructuring the organisation and on its rebranding.
Vice president 2023年度
- Working groups: small groups by interest, each with a leader, decision rights and a budget — a more decentralised structure that scales.
- Rebranding and outreach: a visual identity and publicity that convey what makes the club fun, reaching not only core VR fans but anyone who might become interested.
- Documentation and automation: since most organisers and members change every year, documentation and automation to keep hand-over work to a minimum.
Certifications
English
- TOEIC L&R 840 (2024/02/25)
- EIKEN Grade Pre-1 (2020/08/28)
Personal Interests
Technology and science fiction
- Reading WIRED, TechnoEdge, Bijutsu Techo, The Verge, GIGAZINE, IGN, AUTOMATON, MoguraVR News, etc.
- Museums I enjoy the exhibitions, but also watching the spatial design, the visitor flow and how people react.
Miraikan, National Museum of Nature and Science, Ginza Sony Park, 21_21 DESIGN SIGHT, Taro Okamoto Museum of Art Kawasaki - Games Garage: Bad Dream Adventure, DEATH STRANDING, Persona 5, Fallout 4, Dishonored, BioShock Infinite, NieR, Watch Dogs, Steins;Gate (Steam)
- Photography and film I like making media in many formats — photographs, video, zines.
SIGMA fp + Voigtländer ULTRON 35mm F2 - Films I saw recently Conclave, Taroman: The Movie, Don't Look Up, The Orbital Children, TENET, Evangelion: 3.0+1.0
- Anime Ghost in the Shell: S.A.C., Eden of the East, Dennō Coil, Made in Abyss, The Orbital Children, Guilty Crown, PSYCHO-PASS
- Building my own PCs
- VR Virtual Virtual Reality, Resident Evil Village VR, Half-Life: Alyx
- Immersive experiences Anagura no Uta (Miraikan)