Shinjuku illusion 3D billboard vol. 2
The second illusion 3D ad — 3D from one viewpoint — for the giant screen famous for the "Shinjuku cat". This time a team split the roles; I did the 3DCG.
After the first one, we felt Meiji University's real selling point was that a team across year groups would come together to make such an ad, and that the school would back it — and the concept was built on that. A new motion-graphics member widened what we could express.
- Date
- 2022.01.31 – 02.06
- Role
- Modelling, 3DCG
- Team
- 5
- Tools
- Blender, DaVinci Resolve, Photoshop, Substance Painter
- Tags
How it was made
fms-xr.pages.devhttps://fms-xr.pages.dev/#making
Planning
We started planning the video for the second ad
All communication happens on the department's Slack
Storyboard
From the many ideas, the chosen one becomes a video storyboard
Feedback and testing
Through repeated meetings we check the direction of the video and the concept — whether anything ends up hidden, and whether the illusion works
Regular meetings on Zoom and Scrapbox settle the direction and track progress
Character modelling
The video itself is made from the storyboard.
This time, "Meijiro" was modelled from scratch in the 3DCG software Blender
2D animation
In parallel, the 2D animation is made separately in After Effects
Compositing and 3D rendering
On top of animating the 3D model, the 2D assets and text are composited, the video is rendered — and it's finally done!
My part
Other members made the rough storyboard — "students' voices gather and Meijiro appears" — and the 2D assets. I did all of Meijiro's model and animation and the 3D footage as a whole. The Meijiro model is built from scratch.
